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KMID : 1002520200140020105
Korean Journal of Health Service Management
2020 Volume.14 No. 2 p.105 ~ p.115
The Relationship between Appearance Satisfaction and Self-efficacy in College Students: Mediating Effect of Life Attitude
Kim Hyun-Kyung

Abstract
Objectives: The purpose of this study was to determine the mediating effect of life attitude on the relationship between appearance satisfaction and self-efficacy of college students.

Methods: The data from 223 college students (K-do and -city) highly interested in body and appearance, and were analyzed by three-step mediation analysis and Sobel test.

Results: The mediating effect of life attitude was significant on the relationship between appearance satisfaction and self-efficacy. Namely, there was a mediating effect meaning the higher the appearance satisfaction, the more positive the attitude of life and the more self-efficacy. It was simultaneously found that the appearance satisfaction had a direct influence on self-efficacy.

Conclusions: In summary, appearance satisfaction and self-efficacy act as internal factors that motivate individual self-development and the smooth adaptation of university life by changing own behavior. Accordingly, an education program should be devised to help college students form their own regular and correct lifestyles, which will also contribute to the improvement of self-efficacy of college student.
KEYWORD
Appearance Satisfaction, Self-efficacy, Life Attitude, Mediating Effect
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